Who we are

In 1989, we pioneered the auto finance lead industry. The idea was simple, advertise a phone number, collect financial applications, and treat customers with integrity and respect. Today, Interactive Financial Marketing Group’s system is essentially the same.
 

About Us


At IFMG we say “a lead isn’t a lead until it passes through our process”. Our process starts with attracting the right kind of consumer who’s ready to buy through a network of web sites we manage directly or indirectly through a partner network. We then match data within a sophisticated routing engine to validate and often score information before distributing the lead to our customer.

Our customers range from small retail businesses to national advertisers within the United States. For the most part they all have one thing in common: the desire to increase sales production without increasing marketing spend. Our leads and lead management services are designed to do just that.


Interactive Financial Marketing Group is based in Richmond, Virginia. We’re a division of Dominion Enterprises, a leading marketing services company serving many industries such as real estate, apartments, specialty vehicles, employment, automotive, and travel.

Mission Statement


To translate our core strengths of innovative technology and passionate teamwork into creative solutions for our customers and a rewarding experience for consumers.



Core Values


Our drive for leadership in our industry is based upon hard work and integrity, our success is based on the quality of our products and services, and our guiding light is the privacy and security of trusted information.

Markets Served

Interactive Financial Marketing Group generates, validates, and scores leads. We also provide lead management services to advertisers and marketers within an industry. Here are a few places where you will find our process at work:

Auto Finance

Our business was founded by auto dealers in 1989. Our goal is simple: help dealers Sell More Cars™. Today we serve dealers under the Carloan.com brand with validated and scored finance leads, lead management, and email and call-center services. We also provide access to lending through Interactive Financial Acceptance a team of trained analysts who help dealers get tough deals funded.

Visit our dealer site to learn more. Are you a lender? Contact us today.

Vehicle Service Contracts (VSC)

Often referred to as auto warranty leads, we currently generates leads under the VehicleWarranty.com brand. Our VSC leads are validated and distributed through our web-based lead management system and emailed follow-up communication to increase conversion. Our VSC leads are 100% opt-in and attracted through online marketing techniques such as search engine marketing and online display advertising. Click on our logo to learn more.

Our Partners

Being in business for 20 years attracts attention. We believe it’s not only the customers we serve but the company we keep. Here are a few of our many partners to whom we are appreciative of their support and friendship: